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Event Details
Driving Marketing Innovation
That Can Impact Your Top and Bottom Line
How do businesses increase their competitiveness, find new markets, disrupt existing ones and go-to-market in innovative ways? Marketers can have a real impact on driving innovation by enhancing the customer experience, leading product innovation, creating a customer-focused business model and more.
Get insight and new ideas from marketers who have successfully led innovation and growth with B to B and B to C companies like Kaspersky Lab, Mars, Everything Channel, IDC, and the makers of the famous Necco wafers and Sweetheart candies. Meet with Randy Drawas, CMO of Kaspersky Lab; Jackie Hague, former Vice President of the New England Confectionary Company; and Miriam Kutcher, Vice President of Everything Channel, as they share how they drive innovative marketing strategies that favorably impact revenue growth and profitability.
The program will be moderated by Chris Stutzman, Principal Analyst at Forrester Research. Chris will kick off this interaction conversation with his perspective - from research with successful marketers across industries - on how marketers can lead innovation as adaptive marketers.
SPEAKERS
Randy Drawas
Chief Marketing Officer, Kaspersky Lab
Jacqueline Hague
Former Vice President of Marketing, The New England Confectionery Company
Miriam Kutcher
Vice President of Marketing, Everything Channel
MODERATOR
Chris Stutzman
Principal Analyst, Forrester Research
EVENT DETAILS
Date: Tuesday, May 24, 2011
Location: Hotel Marlowe, Cambridge -- 2nd Floor, Alexis Gallery
Time: 6:00pm – 8:00 pm ET
Registration/Networking: 6:00 pm – 6:45 pm ET
Panel Discussion: 6:45 pm – 8:00 pm ET
Parking: Cambridge Side Galleria Mall or metered street parking
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When & Where
Hotel Marlowe
25 Edwin H Land Boulevard
Cambridge,
MA 02141
Tuesday, May 24, 2011 from 6:00 PM to 8:00 PM (ET)
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